Black Hat SEO Techniques
by Osagie Irowa SEO Specialist and SEO Copywriter
As a White Hat SEO Specialist, I strongly believe it’s important to learn about Black Hat SEO Techniques and how these tactics are used to outrank other websites on Google. These tips can also be an SEO “What To Avoid” guide for those just learning about search engine optimization.
Spamdexing aka Search Spam and Search Engine Spam
Spamdexing is a Black Hat SEO technique as it attempts to fool the search engines by repeating phrases and keywords unnecessarily in a single paragraph or sentence. The use of pronouns are very limited when this technique is in use.
With Spamdexing, black hat search engine optimizers fill their websites with many keywords in order for search engines such as Google to display their website pages among legitimate sites. This technique pollutes the results and provides a terrible user experience.
Using Link Farming, Mirrored Websites, Cloaking and URL redirects are believe to be forms of the Black Hat SEO technique of SpamDexing.
Link Farming
Another black hat search engine optimization technique is called Link Farming or a Link Farm. Link Farms are groups of websites that all link to each other in an attempt to increase Google PageRank. The Link Farming or Link Farm black hat seo technique was created by previous search engine optimization experts years ago to take advantage of the old web-crawler based search engine Inktomi which was displaced by the famous AltaVista and now Google.
